Great design is made up of a combination of four essential building blocks shapes, colors, imagery and type.
When you understand this critical link between words and visual cues, you’re on your way to mastering font psychology and using it to enhance your branding and marketing strategies.
They aren’t just an add-on to a visual in a design they are part of the overall story. In the same article about the connection between stone lettering and variable fonts published by It’s Nice That, Morgane Vantorre also said, “it’s like listening to a silent story through the eyes.”įonts, typography and letters tell stories, and transmit feelings and emotions. In an interview, designer Laura Csocsán said that typography is“not meant to be decoded only from letters but rather from the atmosphere, moods and delicate references that are packed into them.” Thousands of years of history and evolution of language are ingrained in all the fonts we use today. The main psychological factor in typography is the deep cultural cues ingrained in the letters’ forms and shapes. They're also great examples of how two fonts can carry different messages, even in the exact wording. Memes like the one above have done the rounds many times, making designers chuckle. The text “You’ll always be mine” has a different meaning when written in a script font versus in a bloody, handwritten one. The entire group in all weights and variations is called a typeface.ĭescribing the effects of font psychology is best done visually - and what better resource to use than a meme? Take a look at the image below. In formal terms, a font is only the group of letters in a specific weight, bold or italic. The word font in “font psychology” is a convention for simplicity the correct encompassing term is typography. We've also included some actionable tips for applying font psychology to your visual marketing projects to make them more effective.įont psychology is the study of how typography can affect the mind, influencing decision-making and emotional cues. This guide will walk you through the basics of font psychology, why it matters and how it’s being studied. Font psychology taps into the connection between the appearance of words and how our brain processes, retains and makes sensory associations with them. Can a font influence decision-making, emotional reactions and predetermined actions?Įverything we read on a screen, book, magazine or packaging label sparks our subconscious cognition.
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